Pixel 10 Launch
Flood the Feed

CLIENT: Google Pixel, 2025.
ROLE: Creative

Google launched their new Pixel 10 smartphone in August 2025, and needed a thumb-stopping influencer-led social campaign that leveled up their previous 2024 campaign for the Pixel 9. My idea was to use Pixel 10 as the vessel that makes you stand out amongst the ‘sheep,’ with each influencer posting their ad at the same time to “flood the feeds” of social media users across the UK.

What came next was a mammoth of a production. We locked in Emmy award winning choreographer and director, Nina McNeely, and wrangled 43 influencers, 20 dancers and three new Pixel 10s into a two-day shoot. While we couldn’t get Barry Can’t Swim himself on board (we tried!), his track, ‘Different,’ set the scene to paint Google Pixel in a fresh, edgy light.

With a combined reach of over 52 million people thanks to our superstar talent roster, we smashed last year’s launch stats out of the park (check out the first video for the deets).