I’m a Singapore-raised Aussie that’s based in London, currently working at Ogilvy UK.

My career as an Art Director began in 2022 after placing first in New South Wales in Award School, Australia’s top advertising course for aspiring creatives. From there, I managed to convince DDB Executive Creative Director, Matt Chandler, to hire me as a creative, and the rest is history!

As for how I got here… I was never far from a disposable camera as a child and always knew I wanted to do something creative. After moving to Australia for university, when I wasn't playing touch footy or drinking ciders, I was juggling a double degree in Fine Arts & Arts at the University of New South Wales, graduating with Distinction.

From there, I started my journey in the advertising industry with an Account Management Grad program at CX Lavender. After my short-lived Suit career, I found my groove as a Digital Designer at Tribal Sydney before moving into Art Direction at DDB Sydney.

When I’m not at work, I can be found reading books, watching films, eating pasta and harassing people with pictures of my dog, Billy (he’s really really cute).

Some other cool things

2025

DMA Awards - Bronze in Design/Art Direction, Flood the Feed.

Spikes Asia - Gold in Direct, The Original Mouthful.

Spikes Asia - Bronze in Brand Experience & Activation, The Original Mouthful.

Effies Australia - Bronze, Macca’s Loose Change Menu.

2024

B&T 30 Under 30 - Finalist in Creative.

Cannes Lions - Silver in Brand Experience & Activation, The Original Mouthful.

Cannes Lions - Shortlist in Social, The Original Mouthful.

Cannes Lions - Shortlist in Direct, The Original Mouthful.

Effies Australia - Silver, The Original Mouthful.

AWARD - Silver in Creative Creative Strategy, The Original Mouthful.

AWARD - Bronze in Integrated Campaign, The Original Mouthful.

AWARD - Bronze in Best Use of Digital & Social Media, The Original Mouthful.

AWARD - Bronze in Poster Advertising Campaigns, The Original Mouthful.

AWARD - Bronze in Best Integrated Media Marketing Campaign, The Original Mouthful.

AWARD - Bronze in Best Use of Social Media & User Generated Content, The Original Mouthful.

AWARD - Bronze in Entertainment, The Original Mouthful.

Mumbrella CommsCon Awards - Gold in Best Social Media or Digitally-Led Campaign, The Original Mouthful.

Best Ads Top Ads of the Week - The Original Mouthful.


2023

Award School - Ambassador.

Best Ads Top Ads of the Week - 1800 Tequila: The Recycled Bar.

AWARD - Bronze in 1800 Tequila: The Recycled Bar.

Best Ads Top Ads of the Week - McCrispy: The Next Big Thing.


2022

Award School - Winner, NSW.


2020

Miami Ad School - First place in Experience Design Bootcamp.

Nice things people have said

  • "I’ve had the pleasure of working with Sophie on huge global brands at DDB from the likes of McDonald’s to Volkswagen. She’s arrived at her job through a very non-traditional background, so her skill set is already off the chart. She’s lived in a few different countries, which gives her amazing cultural insights into the work that she does. Her life experience and the journey she’s taken to get here makes her truly unique. I’d go as far as to say she’s a bit of a unicorn. She’s collaborative, confident, and everything I hope future leaders will be. In my mind, it’s not even a question; she is a future leader."

    Jenny Mak
    Creative Partner at DDB Sydney

  • "When you bring in a junior creative, the truth is, you never know how it’ll go. In the case of Sophie, you couldn’t really imagine it going better. Someone with so much talent, so many vital skillsets in concepting, design, art direction and digital production all in one lovely person. She really is a model of what the creative of the future looks like. Part creative, part suit, part planner, part content creator. Aside from all that, she is a champion of DDB culture. For those reasons and more, Sophie is one of the industry’s most exciting young talents."

    Matt Chandler
    Executive Creative Director at DDB Sydney

  • “Sophie is a rockstar. From her time coming into the business to winning Award School, she really is a well-rounded designer and creative with a passion for the industry and DDB. She is a great person to be around and has worked on and with some of our biggest partners like Macca’s. Her work is filled with light and creative brilliance, and I am so stoked she choose our group to work at.”

    David Rennie
    National Managing Director at Tribal Australia

  • “Soph was picked to be apart of a very small group of people who helped us roll out our new cultural plans at DDB. You don’t get picked for projects like that unless you are energetic, awesome and a proper radiator. She lived up to her full potential and was integral in making sure that everything we do is first creative, first human, and fun.”

    Sheryl Marjoram
    CEO of DDB Group Sydney