The Original Mouthful
CLIENT: McDonald’s, 2024
ROLE: Social Creative
We brought the iconic Big Mac Chant to a new generation online by evolving the campaign across McDonald’s Australia’s social media platforms. Using the new Big Mac TVC (60” above), we created a suite of paid & organic social to get Gen Z familiar with the iconic Big Mac Chant.
We didn't just take the TVC and fit it to 9:16; we gave our feedback on the demo Snapchat & TikTok filters, selected the most "meme-able" moments in the TVC, wrote some funny fumbles and helped the campaign work hard on social.
And it won a Silver Cannes Lion 🥳
We teased the chant…
Launched it…
And fumbled it.
We made memes & lo-fi posts galore…
Let “Jim Delligatti,” the inventor of the Big Mac, have his say through TikTok stitches…
And inspired the best chant of all.